Technology Journalist and Copywriter

Kate O'Flaherty


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Apple targets businesses and teens with iPhone 5S and 5C

By kateoflaherty, Sep 11 2013 09:49AM

The launch of the iPhone 5S saw Apple take a long hard look at its architecture, but the form factor remains the same.

Last night's event also saw the launch of the iPhone 5C, a cheaper but certainly not cheap, version of its device to sit in the mid-range of the portfolio. The handset is hardly a revolution, but it does see Apple offering more choice in the mid-sector, taking a long-overdue swipe at its Android rivals. It also sees the manufacturer target the lucrative teen market, taking aim at ailing BlackBerry.

Additional business features are a sign of Apple targeting the enterprise market, as an increasing number of iPhones continue to infiltrate BYOD scenarios. This was already evident within iOS7's features, and Apple further fuelled this when it announced last night that free app downloads including Keynote will allow users to get involved with productivity from the get-go, when they buy an iPhone 5S.

Last night's iPhone launch didn't see the bigger screen desired by many, a feature that is ever-present on its biggest rival Samsung's multitude of smartphones. But it did see the introduction of a super-fast A7 chip, fingerprint scanner, top notch camera and motion coprocessor for fitness - viewed by some to be the equivalent of the rumoured iWatch on a smartphone.

Apple's event wasn't full of surprises; most of the information had already leaked online. One of the biggest revelations was the removal of the iPhone 5 from Apple's line up; the manufacturer has never taken away such a new model before. Instead, users can buy the iPhone 5S as the high end model; the iPhone 5C as the mid range; and the iPhone 4S as the free phone on a contract.

iPhone 5S features

• Available in gold, silver and 'space grey'

• A7 chip brings 64-bit desktop-class architecture; up to twice the CPU and graphics performance

• M7 motion coprocessor that gathers data from the accelerometer, gyroscope and compass to offload work from the A7 for improved power efficiency

• Touch ID, a fingerprint scanner built into the home button, uses a laser cut sapphire crystal, together with the capacitive touch sensor, to take a high-resolution image of your fingerprint and intelligently analyse it

• 8 megapixel iSight camera features a larger f/2.2 aperture and a new, larger sensor with 1.5μ pixels for better sensitivity and low-light performance

• True Tone flash variably adjusts colour and intensity for over 1,000 combinations; new Burst Mode, Slo-Mo video with 120 fps, a new FaceTime HD camera for better low-light performance

• Aluminium body with diamond cut chamfered edges, a 4-inch retina display and glass inlays

• 10 hours of talk time on 3G networks, up to 10 hours of web browsing on Wi-Fi and LTE networks and up to 8 hours on 3G networks, and up to 10 hours of video playback and up to 40 hours of audio playback

• iPhoto, iMovie, Pages, Numbers and Keynote apps available as free downloads with the purchase of iPhone 5S

• Suggested retail price of £549 for the 16GB model; £629 for the 32GB model and £709 for the 64GB model

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